For demonstrable efficacy in understanding a problem, proposing a solution and forecasting the outcome, research is required. It is the key element to public relations success.
Why do advertisers need to understand this concept? The topic of integrated marketing communications (IMC) has over the last two decades, developed into one of the most controversial areas of research within the marketing communications arena. It has found increasing acceptance as a theoretical concept, idea, technique and common term of rhetoric amongst advertising and... Continue Reading →
The rise of socially responsible and transparent business principles Corporate Social Responsibility (CSR) has grown to become a matter of increasing concern and relevance in today’s business economy, wherein the vision to promote transparent business accountability to major stakeholders as well as sustainable business practice within the operating environment, is now of unprecedented importance. Whilst... Continue Reading →
MEMORIES & THE CITY Having always been attracted to the mystic allure of all things reminiscent of Arabian Nights, I find the topic of ‘The Orient’ and the way in which it is commonly represented in travel writing to be of great interest. As such, I have selected two extended pieces by two travel writers... Continue Reading →